Rapido Eyes Expansion of Ownly Food Delivery Program in Bengaluru
Rapido, the ride-hailing application operator, is planning to expand its food delivery pilot program, Ownly, in Bengaluru, according to people privy to the information. The company is targeting new pincodes with high-frequency customers like students and office-goers, as it looks to increase its presence in the city.
Launched in August, Ownly is still in its nascent stages, and the company is not seeing much demand for food delivery on the platform. However, unlike its well-established competitors like Swiggy and Zomato, Ownly uses a unique three-tier delivery fee to charge users. The platform charges Rs 20 for orders below Rs 100, Rs 25 for orders above Rs 100, and Rs 50 for orders above Rs 400.
Competing with Established Players
Ownly is currently available in HSR Layout, BTM Layout, and Koramangala, and the company is looking to expand its services to more areas where demand for food delivery is high. The expansion will likely give Rapido more data to make effective decisions to run the new service in the future. If Ownly becomes successful in fetching more orders, it may act as a catalyst to launch the service in Mumbai and Delhi.
Rapido is also in discussion to bring Ownly to Delhi and Mumbai, as it looks to diversify its services and build a sustainable business. The company is appearing to be on a mission to withstand risks and expand its primary ride-hailing services to 500 cities by the end of the year.
Diversification of Services
On Wednesday, Rapido announced that users can now book train, flight tickets, and hotels on its ride-hailing application. The company has partnered with Goibibo, redBus, and ConfirmTkt to provide ticketing and hotel booking services. This move is seen as a strategic attempt by Rapido to diversify its services and increase revenue streams.
As Rapido expands its services, it is likely to face competition from established players in the market. However, the company’s unique approach to food delivery and its plans to expand its services to new cities may help it gain traction and increase its market share.
Indian Startup Ecosystem
The Indian startup ecosystem has seen significant growth in recent years, with companies like Swiggy, Zomato, and Ola dominating the food delivery and ride-hailing spaces. However, there is still room for innovation and disruption, and companies like Rapido are looking to capitalize on this opportunity.
As the Indian startup ecosystem continues to evolve, it will be interesting to see how companies like Rapido navigate the competitive landscape and adapt to changing consumer preferences. To stay ahead of the curve, investors and traders can follow the latest Indian startup news and trends.
Conclusion
In conclusion, Rapido’s expansion of its Ownly food delivery program in Bengaluru is a strategic move to diversify its services and build a sustainable business. As the company looks to expand its services to new cities and increase its revenue streams, it will be interesting to see how it navigates the competitive landscape and adapts to changing consumer preferences. Investors and traders can follow the latest food delivery market trends and news to stay ahead of the curve.
